Monthly Archives: February 2018

Providing more comprehensive results to your questions in Search

February 28, 20180

Many of us come to Search with questions about intricate topics. When we ask about “heat from the center of the earth,” for example, we could be asking about what
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Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

February 27, 20180

Posted by Dr-Pete Early search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we’ll send
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MozCon 2018: Making the Case for the Conference (& All the Snacks!)

February 26, 20180

Posted by Danielle_Launders You’ve got that conference looming on the horizon. You want to go — you’ve spent the past few years desperately following hashtags on Twitter, memorizing catchy quotes,
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The High Five: cheer(s)ing for red wine and women’s hockey

February 24, 20180

When a recent study revealed that red wine can be good for oral hygiene, the searches for “red wine health benefits” poured in (it was searched 400 percent more than
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The High Five: cheer(s)ing for red wine and women’s hockey

February 24, 20180

When a recent study revealed that red wine can be good for oral hygiene, the searches for “red wine health benefits” poured in (it was searched 400 percent more than
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How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday

February 23, 20180

Posted by randfish Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the
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How to Deal with Fake Negative Reviews on Google

February 21, 20180

Posted by JoyHawkins Fake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and
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5 Reasons Your SEO Consulting Project Is Failing and How to Turn It Around

February 20, 20180

5 Reasons Your SEO Consulting Project Is Failing and How to Turn It Around was originally published on BruceClay.com, home of expert search engine optimization tips. The relationship between a
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The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

February 20, 20180

Posted by sanfran What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure
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The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

February 19, 20181

Posted by willcritchlow Digital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers
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