Monthly Archives: May 2018

What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

May 21, 20180

Posted by willcritchlow It should be quite obvious for anyone that knows me that I’m not a lawyer, and therefore that what follows is not legal advice. For anyone who
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GDPR: What it Means for Google Analytics & Online Marketing

May 21, 20180

Posted by Angela_Petteys If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or
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Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

May 18, 20180

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ
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Time to Act: Review Responses Just Evolved from "Extra" to "Expected"

May 16, 20180

Posted by MiriamEllis I’ve advocated the use of Google’s owner response review feature since it first rolled out in 2010. This vital vehicle defends brand reputation and revenue, offering companies
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How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

May 16, 20180

Posted by Dr-Pete Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being
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Ramadan Kareem! Get in the Ramadan spirit with Google

May 15, 20180

Ramadan starts today, and we’re helping you access the information you need to make the most of it. More than 1.7 billion Muslims around the world will observe this time
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A Machine Learning Guide for Average Humans

May 15, 20180

Posted by alexis-sanders Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries. The SEO community is no exception.
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Monitoring Featured Snippets – Whiteboard Friday

May 11, 20180

Posted by BritneyMuller We’ve covered finding featured snippet opportunities. We’ve covered the process of targeting featured snippets you want to win. Now it’s time for the third and final piece
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How to Discover and Monitor Bad Backlinks

May 9, 20180

Posted by rjonesx. Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry
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How to Optimize Your Google My Business Listing [Updated May 1, 2018]

May 8, 20180

Posted by sherrybonelli Updated May 1, 2018 An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting
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