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The Google News Initiative: Building a stronger future for news

March 28, 20180

People come to Google looking for information they can trust, and that information often comes from the reporting of journalists and news organizations around the world. And while the demand
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A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

March 28, 20180

Posted by AnnSmarty When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to
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The High Five: “A Brief History” of this week’s searches

March 28, 20180

Sifting through the week’s news can feel like sinking into a black hole. Luckily, we have some standout trends this week, gathered with data from Google News Lab. They start
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Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns – Whiteboard Friday

March 28, 20180

Posted by randfish When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to
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Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming

March 28, 20180

Posted by Dr-Pete Update: On March 20, Danny Sullivan announced that Google has stopped this test for now. I believe this is an important signal of Google’s intent and things
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Getting Around the "One Form" Problem in Unbounce

March 28, 20180

Posted by R0bin_L0rd What is Unbounce? Unbounce is a well-known and well-regarded landing page creation tool designed to allow HTML novices to create impressive and impactful landing pages, while offering
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Get more useful information with captions on Google Images

March 28, 20180

People around the world use Google Images to find visual information online. Whether you’re searching for ideas for your next baking project, how to tie shoelaces so they stay put,
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8 Common Website Mistakes Revealed Via Content Audits

March 28, 20180

Posted by AlliBerry3 One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing
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The Moz Year in Review 2017

March 28, 20180

Posted by SarahBird Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it
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Making it easier to find and share GIFs with Google

March 28, 20180

When we started Google Images, we focused on making it easy to find photos and images from across the web. But as the web evolved and mobile devices changed the
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